Leadership development refers to activities that improve the skills, abilities and confidence of leaders. Programmes vary massively in complexity, cost and style of teaching. Coaching and Mentoring are two forms of development often used to guide and develop leaders.

According to Baldwin and Ford (1988), the success of leadership development is influenced heavily by the quality of the programme, level of support and acceptance from superiors, and the characteristics/learning style of the person being developed.

Some commentators differentiate between leadership development and leader development, the former being used when referring to development programmes focusing on collective leadership in an organisation and the latter on individuals.


Rubus Associates Leadership Programme

Leader Development

“expansion of a person’s capacity to be effective in leadership roles and processes” (McCauley, Van Veslor, & Rudeman, 2010, p. 2).

In this programme, we look at the individual concerned and how we can best enhance their capability to lead themselves and therefore be in a better position to lead teams, functions and organisations.

Leadership Development

Leadership roles are those that facilitate execution of a company’s strategy through building alignment, winning the hearts and minds of colleagues and growing the capabilities of others. 

Leadership development is thought to be key to business success. A study by the Center for Creative Leadership holds that 65% of companies with mature leadership development programs drove improved business results as compared to 6% of companies without such a programme.


“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

John Doe, Divi CEO

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Rubus Associates


South Wales
+44 (0) 1633 400 051
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